I'm a Senior Art Director with 15+ years of experience partnering with consumer brands and high-growth SaaS companies to develop strategic, impactful creative that supports business growth.

As a design studio owner, I've collaborated closely with sales, marketing, and leadership teams to bring creative solutions to life across brand development, marketing campaigns, sales enablement, product launches, and events. My approach combines strong visual storytelling with a commercial mindset, creating work that not only elevates brands but also supports broader sales and revenue objectives.

I'm particularly interested in the evolving role of AI in design and actively exploring how emerging technologies can improve creative workflows, accelerate production, and expand creative possibilities.

I'm driven by the intersection of creativity, technology, and business strategy, and the opportunity to develop work that's both visually compelling and commercially effective.

I led the creative direction, concept development, and design of books for a global publishing company with distribution across 50+ countries and 40 languages. I worked closely with publishers, editors, and sales teams to develop creative solutions that aligned with business goals and appealed to international audiences.

I also managed a network of creative partners, including designers, photographers, illustrators, and stylists, and developed licensed content for major brands including Disney, Pokémon, Target, and Walmart.

I developed playful, engaging creative for an eco-friendly, subscription-based baby brand focused on products for sensitive skin. My work spanned digital and physical products, from illustrations and educational resources to website design, social media, and paid marketing campaigns.

I also developed and maintained the brand's visual identity and comprehensive style guide, creating a cohesive library of illustrations, icons, typography, photography, and other design assets to ensure consistency across all touchpoints.

I worked closely with executive leadership to reimagine the online gifting experience for an e-commerce brand focused on thoughtful, affordable, artisan-inspired gifts. I led the company's rebrand, developing a new visual identity across its logo, website, social media, and product offerings.

My work also included creating digital marketing campaigns, directing and styling product photography, developing illustrations, and conceptualizing interactive content and products that reinforced the brand's values and created a more meaningful shopping experience.

I developed creative assets for House of Sillage, a luxury fragrance brand sold internationally through retailers including Neiman Marcus, Bergdorf Goodman, and Bloomingdale's. My work spanned digital and print design, from website and social media content to retail displays, marketing materials, and international trade show experiences.

I also illustrated a series of original characters for The Trend, a collection of ten travel-sized fragrances, bringing a playful visual identity to the product line.